Information to Include in a Lower Third Graphics

Just like there’s no set standard of what your lower thirds should look like, there’s no real rules about what information to include. A lower third graphic can include as much or as little information as you’d like (although we do strongly encourage limiting the text on the screen – but more on that later).

In news production, the person’s names and credentials are often listed. For example, if an expert is being interviewed, their position of expertise is often listed underneath or beside their name.

In some documentaries, relationships between subjects can also be noted in the lower third graphic. For example, you are filming a biography and interviewing important people in the subject’s life, you can simply add any relationship information in the lower third graphic.

In video marketing material – where it’s vital to always include a call of action – lower thirds are a great place to include your business’ contact information. By simply listing an email address, phone number or web address in the lower third graphic, you are giving your audience the means to contact you.

Lower thirds are also used to give credit to the musical accompaniment, listing the title of the song, the artist and maybe even the album.

Want to learn more about this subject? Watch our BLOGcast: Lower Thirds Explained

As always, we hope that you think of Creative Video of Washington for all of your production needs.

Give us a call at: (703)891-2620
Email us at: sales@creativevideo.com

Share
Posted in BLOGcast Series, Post-Production, Video Marketing | Tagged , , | Comments Off

Branding the Lower Third Graphic

With all of the BLOGcasts and blog posts, we’ve continuously discussed the importance of incorporating your company’s brand into all of your video marketing efforts. Whenever possible, it’s important to incorporate a streamline image with all of your video marketing material.

Branding can be as simple adding your company logo to your letterhead and it can be as intricate as using consistent font and writing styles to all of your presentation materials. A good place to start is with your company’s logo and color scheme. Since most companies already have an established logo, deciding on a color scheme can be as simple as pulling out hues from the logo.

Since lower thirds are purely visual and informative, they are another great place to streamline your branding efforts. By using company colors and even the company logo in your lower thirds, your production will instantly be tied in with your business’ image. The key to branding the lower third graphic is to be consistent. By using the same lower third design, theme and animation the lower third graphics will tie your branding efforts together.

Want to learn more about this subject? Watch our BLOGcast: Lower Thirds Explained

As always, we hope that you think of Creative Video of Washington for all of your production needs.

Give us a call at: (703)891-2620
Email us at: sales@creativevideo.com

Share
Posted in BLOGcast Series, Post-Production, Video Marketing | Tagged , , | Comments Off

Focusing on the Lower Third Graphic

Last time, we explained lower thirds and how they were used in the video production industry. In short review – lower thirds are are used as a reference for the audience to identify the person speaking in the film. The graphic is often located on the bottom of the screen. While the name suggests the graphic encompasses the entire lower third of the screen, this is not necessarily the case.

In the video production industry, lower thirds are often the most neglected graphic. Since the main purpose of using lower thirds is to inform your audience, they should be noticeable and bold enough to do so.

While most people choose to use a simple graphic, lower thirds can and should include motion, color and other effects. Subtle effects can easily draw attention to the information on the graphic without being too distracting.

Another important point to note – the graphic should never stay on the screen longer than it will take the audience to read the body copy. When a lower third stays on the screen for too long, the audience may get distracted from the content of your video. By adding entrance and exit motion, your lower thirds will draw your audience’s attention just long enough for them to read the information.

Want to learn more about this subject? Watch our BLOGcast: Lower Thirds Explained

As always, we hope that you think of Creative Video of Washington for all of your production needs.

Give us a call at: (703)891-2620
Email us at: sales@creativevideo.com

Share
Posted in BLOGcast Series, Post-Production, Video Marketing | Tagged , , | 2 Comments