Just like there’s no set standard of what your lower thirds should look like, there’s no real rules about what information to include. A lower third graphic can include as much or as little information as you’d like (although we do strongly encourage limiting the text on the screen – but more on that later).
In news production, the person’s names and credentials are often listed. For example, if an expert is being interviewed, their position of expertise is often listed underneath or beside their name.
In some documentaries, relationships between subjects can also be noted in the lower third graphic. For example, you are filming a biography and interviewing important people in the subject’s life, you can simply add any relationship information in the lower third graphic.
In video marketing material – where it’s vital to always include a call of action – lower thirds are a great place to include your business’ contact information. By simply listing an email address, phone number or web address in the lower third graphic, you are giving your audience the means to contact you.
Lower thirds are also used to give credit to the musical accompaniment, listing the title of the song, the artist and maybe even the album.
Want to learn more about this subject? Watch our BLOGcast: Lower Thirds Explained
As always, we hope that you think of Creative Video of Washington for all of your production needs.
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