What Exactly is a Lower Third Graphic?

Posted on March 26, 2012 by Creative Video

In the video production industry, the graphic at the bottom of your screen is called a lower third. While the name suggests the graphic encompasses the entire lower-third of the screen, this is not necessarily the case. More often than not, lower thirds are used as a reference for the audience to identify the person speaking in the film.

Lower thirds are actually extremely versatile. Most people identify lower thirds with news productions – but since they are so versatile, they can be used in almost any type of video. Other common uses of lower thirds include identifying the scene (the location) or a time change in the storyline.

There are no set rules or regulations for what a lower third should look like or what information it should contain. Instead, lower thirds should be used as a supporting material to the content of your video. When something needs to be explained, a lower third graphic can do it simply without distracting the audience from the rest of the video.

Want to learn more about this subject? Watch our BLOGcast: Lower Thirds Explained

As always, we hope that you think of Creative Video of Washington for all of your production needs.

Give us a call at: (703)891-2620
Email us at: sales@creativevideo.com

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Sharing the Benefits in Your Video Marketing Campaign

Posted on March 9, 2012 by Creative Video

Last time, we discussed things to consider when developing a video marketing script and how it’s important to have a good ratio of “value for the customer” to “the business’ own self-promotion.” Today, we’d like to continue the discussion by giving examples of what adding “value for the customer” entails.

Since people will only watch videos that will benefit them, it’s important your video marketing campaign follow suit. Two of the most popular ways to do this is by sharing tips and tricks and relating the benefits of your business.

Sharing tips and tricks
When you share tips and tricks, your customers will appreciate the inside knowledge that you are sharing. Also, when you share information with your customers, a relationship of trust is built and they will begin to feel loyal to your company. Loyalty is a great attribute for your customers to have since they are more likely to continue using your service when other buying factors may change

Relating the benefits of your business
Sharing the benefits of your products or services can be done in a variety of ways. With your video – try telling a story and including details that your customers can relate to. Customers always appreciate when they can put a face with a business and a story behind the brand.

Want to learn more about this subject? Watch our BLOGcast: Marketing Your Company

As always, we hope that you think of Creative Video of Washington for all of your production needs.

Give us a call at: (703)891-2620
Email us at: sales@creativevideo.com

BLOGcast: Marketing Your Company
Market Your Company
Picking the Right Spokesperson for Your Video Marketing Campaign
Developing a Video Marketing Script
Sharing Tips and Tricks in Your Video Marketing Campaign

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Developing a Video Marketing Script

Posted on February 28, 2012 by Creative Video

Now that we’ve discussed, in length, how to pick the right spokesperson for your video marketing campaign, the next step in developing your video marketing campaign is writing a script.

The most important aspect of any script is the tone of the message. When developing a video marketing script, it’s important to have a good ratio of “value for the customer” to “the business’ own self-promotion.” People will only watch videos that benefit them, so your video marketing campaign must be beneficial to your viewers. Instead of focusing your script on convincing customers to buy your product or service, try expressing the various ways your company’s service or product can benefit them.

When it comes to video marketing, sharing tips and tricks with your viewers can be a very beneficial strategy. Your viewership numbers will continue to increase when people believe you are sharing inside industry knowledge with them. Not only will your viewing numbers grow with this information sharing tactic, but your viewers will also begin building a relationship of trust with your company – which often leads to brand loyalty.

Developing a marketing script can be a daunting task as there are several more factors to consider than the ones we briefly discussed today. Creative Video offers professional script-writing service to our clients for this very reason. One of our skilled writers will meet with you to review the scope and intent of your video marketing campaign before developing an enticing script.

Want to learn more about this subject? Watch our BLOGcast: Marketing Your Company

As always, we hope that you think of Creative Video of Washington for all of your production needs.

Give us a call at: (703)891-2620
Email us at: sales@creativevideo.com

BLOGcast: Marketing Your Company
Market Your Company
Picking the Right Spokesperson for Your Video Marketing Campaign
Developing a Video Marketing Script
Sharing Tips and Tricks in Your Video Marketing Campaign

Share
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